Your Email List:

You will be happy to know that your list will be uploaded by us to our servers and you will have a dedicated website that you can go to, to update your list 24/7.

You may add, delete or change any email address in your database. That website is http://www.ListDepartment.com.

You will receive a User Name and Password to access your list after you have signed up for our Email Marketing Program

To upload your list, simply email your Excel or .csv file to Lists@realestateinfocards.info . We will take it from there!

Top 10 Ways Of Collecting Your Client Email Addresses:

# 1. Call Friends & Family

One of the most overlooked resources for new contacts are your current friends and family. Now that you have Real Estate Info Cards arriving weekly, call your 30 closest friends and family and explain that you would like to begin sending them your weekly Real Estate Info Cards so that they may give you constructive feedback. Once they have been receiving your materials for a month, call all of them again and tell them you are looking to expand your program, based on the positive feedback. Ask each of them for the email addresses of four or five people they know who would enjoy receiving your Real Estate Info Cards. You will now have over 120 email addresses just from calling some of your closest friends and family. For agents with large past client phone lists, this method is great for acquiring their email addresses too. You should be able to increase the size of your list by 400%. You cost of sending out 4 times as many emails each week is zero!

# 2. Have Open Houses Or Ask Other Realtors In Your Office If You Can Help Them On Theirs.

All agents know that a great place to find buyers is at open houses. However, very few agents know how to work this vast resource effectively. The reason is because most agents are looking for hot buyers, when in reality 50% of buyers walking into an open house are more than 4 months away from needing an agent. Collect email addresses of all open house visitors and use your Real Estate Info Cards as a way to stay in contact with them over time. Follow up with a phone call every other month just to check in and watch your open house visitors turn into actual buyers because of your consistent follow up. Again, your cost of sending out these additional emails each week is zero!

# 3. Confession Letter

One of the most common concerns of agents who have been in the business for a while is that they have many past clients and contacts who have been neglected. You become too busy to go back and add their names and addresses to your database. Now, most everyone has an email address. If you haven't kept in touch with your contacts for months, years, or even decades, it's not too late to make them a part of your Real Estate Info Card Marketing Program. The key is honesty. Write a letter explaining that you have evaluated your business and come to the conclusion that your most valued assets are the relationships you've built over the years. Continue to confess that you have not been as diligent as you would like in keeping up with some of your most important relationships, and that you are committing to change that with your new Program. Ask them for their email address and watch your long, lost contacts find their way back to you. 50% of your business should come from these past clients. Again, your cost to send to these old forgotten clients is zero!

# 4. Community Survey (Door Knocking)

It can be tough to break into a new area and become the agent of distinction, but this idea breaks the ice in a nice way. Create a fun, community survey of no more than 5 questions. Then print some off and head off to your neighborhood of choice. Begin knocking doors and tell each person that answers that you are the new area agent and you are looking to get to know everyone in the area a little better. Provide them with a survey and ask them to fill it out there. Then, get each participants email. Make sure that is the last question on the survey. Afterwards, create a one-page flyer, displaying the survey results and email it out to each of your new contacts. An easy way to get them to give you their email address is to tell them you are going to email them the results of the survey. This is a great way to get some face-to-face contact in addition to building your email list. You can leave them with your personal business card or if you really want to impress them, have some notepads printed with your information and hand each one a pad. These can also be placed in plastic bags with the survey for those that are not home. Ask them to Fax back their survey so that you can post the results for everyone in the neighborhood. Your best source for Notepads is www.captainnotepad.com.

#5. Community Contest

Another creative way to make a blast in a new area is to host a community contest. This is easily the most involved and expensive of the ten ideas, but it may also be the most effective. When run well, this plan has frequently resulted in lots of new email addresses in one day. Be sure to hold a drawing or contest requiring email addresses to sign up. The best contest in our opinion is to have a drawing for a Gift Card to Nordstrom. The women especially love this! Go door to door as above. You should give away at least a $25 Gift Card and no more than $100 for the winner. Surprisingly you will have as many participate at $25 as you will at $100. Have everyone sign up in the area and then have one of the neighbors draw the winning name. Present the winner with the Gift Card. Take pictures at the drawing and put together a flyer that you can email out to all the neighbors so that they can see who won. You might want to do this three or four times per year. It's a great way to build a wonderful relationship with your farm area.

#6. Direct Contact

Certain professions come into contact with people all of the time that need real estate advice and service, usually urgently. Look in the phone book, pick out a couple dozen divorce attorneys, financial planners, and relocation firms, and, drop off some Buyer's and Seller's Guides at each of their offices. Tell them you know they have clients who need real estate services from time to time, and you would like to become their go-to referral. Then, quickly demonstrate how the guides will help the professional serve their clients better. Call back in a couple weeks to see if they would like a reorder and to remind them of your partnership.

#7. House Warming Party

Not only is this a great way to get new email addresses, it's a great service you can offer to new buyers: when they move in, offer to arrange and throw a housewarming party with their friends and family (if they are local). Get their friends' and family's email addresses in order to organize the party. Once the party is complete, send a follow-up email letting the party attendees know that you would like to add them to your email program.

#8. Camera Use

With all of the great, small cameras around today, carrying your digital camera around with you at all times is quite easy. Now that you've got your camera, when you are out and about, offer to take pictures of people and email the pictures to them later. Once you have their email addresses, offer to send them your Real Estate Info Cards.

#9. Local Referral Guide

This is a great service for any real estate agent to offer, and could give you lots of email addresses. Send out a flyer to an area. These can easily be walked door to door. Remember, it is against the law to leave these in someones mail box. You must hang them on the door or place in a plastic bag and drop in the door jam. Explain that any business or service that would like to be placed in a community referral guide, need only send you their information via email. You should also go to all of the local area businesses and ask to speak to the owner. Tell them you are assembling a guide for the residents in the area and would like to include their business in the guide. Ask them if they would be interested in placing a Coupon in your Referral Guide. Charge them a nominal fee to help you cover the cost of printing the Referral Guides. Once you've assembled all of your listings and compiled your referral guide, you can send out a flyer to your geographic area of choice, explaining that anyone interested in a free referral guide need only send you their email address so you can mail or drop it off when you are back in the neighborhood. For newer real estate agents, this is a great way to kick off a new email program (netting hundreds of addresses) and introduce yourself to a new area. We would suggest that you make the guide from a 8.5" x 11" sheet of paper and fold in half. Print these in black ink on your printer and staple in the middle. You should limit the size of the coupon for businesses to 6 or 8 on a page. Make it simple, that way you don't need much information from the businesses. If you charge them $20 and deliver to 1000 homes in your area, that is a pretty good deal for the advertising. If you can get two pages of ads at 8 per page you will have $320 to cover the cost of the Guide. That should help and again, your cost of sending out additional emails from a project like this is zero! Most geographic farms will yield at least one sale per 1000 homes per month. Wouldn't you like to increase your business by one sale per month?

#10. Casual Contact

The most practical, and perhaps overlooked way to gather email addresses is to simply talk to the people you meet about it. Next time you are standing in the checkout line, sitting next to someone on a plane, or bump into an old friend, explain to them that you have a great Info Card Email that you send to friends and family that you think they would enjoy. Again, your cost of sending out additional emails each week is zero.If you only use one of the above methods of collecting emails, you will increase your list by hundreds and perhaps by a thousand over time.